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About Petra
Hey I’m Petra, a writer, speaker, and entrepreneur dedicated to helping people live to their fullest potential - no matter what’s in their past.
I grew up in one of the most notorious religious cults, lived all over the world in communes and was raised to believe Armageddon was coming so I didn’t go to school and instead, was raised as “Gods Endtime Soldier.”
I became an expert at playing by the rules and adapting to whatever people wanted me to be on the outside while slowly spiralling into despair and questioning what it was all about on the inside.
At 26 I’d left the cult and by then had two kids, a raving alcohol addiction and wanted desperately for my life to end. My chance at being normal had pushed me firmly to the edge. I didn’t belong, didn’t know how to play by these rules and had no idea who I really was underneath.
Rock bottom was brutal. Emotionally and mentally tortured, I gave myself a deadline.
A deadline to take my life in one year if these feelings didn’t change. Slowly in that year I experimented with all the things people said gave them a good life, even though I didn’t feel it or believe it.
Gratitude, movement, sobriety, connection, honesty, therapy… You name it, I tried it.
That year came and went and life wasn’t perfect but I learned a few things.
I learned that I could teach myself to be happy.
That I could take full and total responsibility for my mental health.
That being a victim of my past was a state of mind. I COULD reinvent my story.
Once I was sober and actually wanted to be here, I continued learning, learning, learning. Everything I could I learned, I practiced and experimented.
I trained in youth mental health, psychotherapy, coaching and received my Masters in Psychodynamics of Human Development. I worked for others, gained experience eventually leaving the employee wellbeing industry due to the hypocrisy of telling others how to live better while behaving just as toxic themselves.
There had to be a better way.
A way where me and my team live the principles that we teach.
Through my story and expertise, I truly believe that each of us can live better lives.
That we can take responsibility for our mental health.
That we can impact the cultures we’re in for good.
That together we can create a better world.
Today I share a message of hope and agency.
Through my weekly email, books, YouTube and Podcasts I share how you too can build a better life - no matter what’s in your past.
I also help People and Culture Leaders who are feeling overwhelmed and longing to fan the flame of activism and join a revolution for changing the way we work.
Born into a notorious cult, Petra was raised in a strict environment where individuality and self expression were discouraged. Travelling the globe, she learned firsthand about cultures and people but was sheltered from education, books or friendships outside of the community. Raised to believe the world was going to end, she took her birthright as god's endtime soldier seriously, turning a blind eye to cruel and unusual punishments, abuse and the fact that the world never did in fact, end.
Leading a double life for many years, she knows firsthand the toll it takes to wear a mask of conformity on one side while leading a hedonistic escapist life on the other. Eventually the cracks started to show, falling pregnant at 22 and moving to London to start a new life with a boyfriend outside of the community. Life had enabled her to escape and offered up a new path.
Begin With You
Learn how to invest in your mental wellbeing and satisfaction at work!
Our Mission
We’re one bold act away from a better workplace. We help global organisations align values with action — transforming wellbeing and culture through bold leadership, practical psychology, and human connection.
Start Your Revolution
Let’s collaborate to build a culture that inspires action, purpose, and wellbeing. Whether you’re booking a keynote, exploring consulting, or just want to connect — I’d love to hear from you.
